Welcome to the approved label for High River Gold.
The intent was to appeal to the "Budget Market" of beer drinkers without compromising on taste. The client requested an image that would include a logo to be used for social media and one that would undoubtedly influence the drinker to nickname the beer "HRG".
The design features an original digital copy of a watercolor barley field in the background, a confident and recognizable Indigo or Royal Blue starkly contrasted against the harvest gold background, screened band around the can and the artwork in the back. The blue is a nod to the English royal blue traditionally used for the royals in place of the imperial purple found predominantly in Roman history.
Mock up of the HRG label.
The client requested that the label be displayed with the full die, and other printers marks as required for the printing process.
HRG label with die lines, limits and measurements.
HRG label displayed in use at the kitchen table, currently functioning as home office desk.
Barley Field watercolor by Lisa Szabon-Smith
