Clearwire Wireless
Integrated Launch Campaign
Integrated Launch Campaign
We had been in the process, for over a year, of partnering with Clearwire to launch it's new wireless network on a market-by-market basis. Before the planned national rollout the client wanted to first introduce their wireless technology in their home market - Seattle. This campaign included print, posters, outdoor, bus transits, bus huts, taxi toppers. It also included a highly-targeted, street level element called scooter media — scooters pulling small rolling billboards right to high traffic areas.
