The team at Rackspace wanted to create a character driven short film that would be part of their Open Cloud rebranding and launch. After going down to San Antonio and hashing out the details over empenadas, we got to work crafting an epic story that would also weave in the Rackspace Open Cloud messaging. Follow one dad across time as he tries to create and share a picture of his family.
One of our most ambitious 3D projects, “One Proud Dad” campaign took home a Silver Addy in 2012!
Produced from concept to completion almost entirely in-house with the team in Austin. Special kudos go to:
Josh Ryan who served as the Lead Animator (responsible for almost all of the character animation) / Rigging / Modeling
Christopher Vela – Illustration and 2D Character Design
David Alvarez Morán – Additional Modeling (Factory)
David Alvarez Morán – Additional Modeling (Factory)
We have to give lots of credit to the team at Rackspace, Angela Bartels, Garrett Heath and Shanon Montelongo, who made this project possible.
Screen Captures
Character Development
