winter(3month) / 2020"
CODDIWOMPLE is a branding project exclusively designed to support travelers who have lost their own goals and direction in their lives. This project enables travelers to examine their struggled thoughts and to reset the purpose of life. In other words, it ultimately aims to provide the experience so that they can redefine the true value of their lives.
songeun lee" Brand Strategy / Manifesto
youngji choi" Brand Identity / Graphic Design
⟶ (at) XYZ Crew
brand identity"
CODDIWOMPLE: to travel in a purposeful manner towards a vague destination-
The type of this font, Quattro, represents CODDIWOMPLE and is a symbol that describes the adventurous and passionate mindset of travelers. This bold and dynamic Quattro’s font further depicts the destination of travelers.
'Travel' we think of is 'life'.
Feel the touching moment of CODDIWOMPLE on the journey of life.
graphic morif"
The graphic motif of CODDIWOMPLE depicts four cardinal directions; N(north), S(south), W(west), E(east).
When indicating longitude and latitude, “(s) Glype is utilized. It is designed to demonstrate the time that gives courage and support to travelers who lost their pathways and also to describe the destination to which travelers will navigate by themselves.
brand color"
The color of coddiwomple (red, black, white) means the traveler.
The travelers of coddiwomple prepare their own maps (white: not yet written on) before going on a trip. Travelers' passion is expressed in red, and their milestones are expressed in black.
CWE's Fire"
From ancient times till now, ‘fire’ is regarded as one of the most crucial commodities for the life of human being.
From ancient times till now, ‘fire’ is regarded as one of the most crucial commodities for the life of human being.
Not only fire provides the lights in the dark, does it also deliver the warmth to us.
CWE's lighter"
From the light from CODDIWOMPLE, travelers will be able to feel stable and warm, as this light will play a role as a vital element where travelers can be reliant on during a trip.
CWE's quastion card"
Question cards serve as a guideline for this trip which may take a substantial amount of time. As travelers answer those question cards, it will assist them to find and set their specific goals and desires.
CWE's products"
All CODDIWOMPLE products for travelers are enclosed with a message of support and being sent to every traveler.
All CODDIWOMPLE products for travelers are enclosed with a message of support and being sent to every traveler.
How was your trip with CODDIWOMPLE?
We would like to become your strong supporter and encourage every single pathway you take.
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CWE's brand story"
We live a life of moving and expanding in the present time. The destination is always changing and we are traveling to it.
There are smooth roads and rough roards full of dirt and gravel. Sometimes rough and hard, this trip is not wrong.
Because it is a travel path that i led myself.
We walk without knowing the destination, with curiosity, desire, and desire to challenge ourselves.
It's because of the belief that something can be found there. I don't know what's at the end, but we're trying to move forward.
We walk, even if frustration and injury interfere. and we's finally CODDIWOMPLE.
You become a traveler without a destination.
You become a traveler without a destination.
