"Velaviaconme" is an amateur sports association of skippers, sailing instructors and simple sea lovers, which carries out sports activities, educational experiences, sailing courses, recreational holidays and small events in winter as in summer.
The heart of the activity is the experience of traveling on a sailboat, both for those looking for a holiday in contact with the sea and for those who want to become experts in this type of navigation.
The heart of the activity is the experience of traveling on a sailboat, both for those looking for a holiday in contact with the sea and for those who want to become experts in this type of navigation.
LOGO
Starting from the idea of “freedom”, for the font I therefore chose an handwriting, which was precisely connected to the naturalness and freedom of a spontaneous gesture.
The logo is then "closed" by the pictogram of a marine knot, the knot eight. I chose the knot symbol not only because it immediately refers to the idea of seafaring life, but also to give the idea that the freedom that one can experience during a sailing experience requires in any case a form of " guide ": a sail, without knots to control it, does not work. That node therefore also represents the fundamental role that skippers and teachers play within the Association. Finally, I chose the eight knot both for its essential design and because it recalls the sign of infinity, thus emphasizing the concept of freedom even more.
At the chromatic level, I chose a simple shade of cyan, the blue par excellence, which could give the idea of the two elements that most characterize Velaviaconme's business: the sea and the sky.
The logo is then "closed" by the pictogram of a marine knot, the knot eight. I chose the knot symbol not only because it immediately refers to the idea of seafaring life, but also to give the idea that the freedom that one can experience during a sailing experience requires in any case a form of " guide ": a sail, without knots to control it, does not work. That node therefore also represents the fundamental role that skippers and teachers play within the Association. Finally, I chose the eight knot both for its essential design and because it recalls the sign of infinity, thus emphasizing the concept of freedom even more.
At the chromatic level, I chose a simple shade of cyan, the blue par excellence, which could give the idea of the two elements that most characterize Velaviaconme's business: the sea and the sky.
A payoff - "Salt and freedom“ - was developed on the same style of the logo and used on other materials related to the association's activities, such as t-shirts.
