SEAT Nostrum
Personal Project in SEAT SA -2013
The Seat Nostrum was my personal project during the internship I did in the Seat Design Centre in Martorell, Barcelona.
The project was born as a challenge to transfer the most meaningful and differenciating principles of Seat to an original and exciting automobile.
First of all, I should identify those principles and translate them into images and feelings. They were 'fun', 'innovation' and 'mediterranean spirit'. However, what does 'mediterranean spirit' mean? It's a way of living common in the south of Europe: open-minded, cheerful, with a shared gastronomy and architecture and the sensation of being linked to the sea in a special way. Always looking at the coast, combining land and sea activities -such sports- and enjoying the beach. These were the basics of my project.
After that, the goals of my project appeared by themselves. It should be a vehicle to mix sea and land, with offroad capabilities to drive through the sand and it should be something fun, light and exciting!
Finally I designed a 1+1 passengers car divided in two parts: the chassis -where is the main structure and the seats- and a removable part to put into the sea: the jetski. It's a very light vehicle -almost a buggy- that reminds the curves of the sea and the mood to have fun.
As a car, it preserves the unique feelings of riding a jetski: the tilting steering column, feeling the wind and the elements directly in your face and having the possibility to 'jumping dunes' in the land instead of 'jumping waves' in the sea.
