BAD Kompany is a creative collective in Port Harcourt, Nigeria. The collective has strong roots in Hip-Hop.
The branding had to be very intentional and embody the artistic prowess of the collective while maintaining a Hip-Hop influence. One of the strong points of the brand is the exclusivity.
Creating the Logo started from the acronym B A D, and then the idea of a window is to show and express the exclusivity, the idea of looking from the outside until you're let in.
In the typography we infused one of the oldest elements of the Hip-Hop culture being the graffiti font that spells the BAD.
