The campaign aims to represent the fear that every child feels when the holidays are over and it's time for coming back school. It's been a hard job but I'm absolutely in love with the results. Hope you'll like it!
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Advertising Agency: Diaframma, Florence, Italy
Creative Director: Stefano Ginestroni
Art Director: Stefano Ginestroni, Lorenzo Guagni
Copywriter: Lisa Cecconi, Vincenzo Celli
Illustrator: Martin & Rainone
Photographer: Carlo Furgeri Gilbert
Creative Director: Stefano Ginestroni
Art Director: Stefano Ginestroni, Lorenzo Guagni
Copywriter: Lisa Cecconi, Vincenzo Celli
Illustrator: Martin & Rainone
Photographer: Carlo Furgeri Gilbert
Backstage video by Paolo Bischi
Details
Some lettering tryouts