The aim of the website for Italy's favourite paper manufacturer Fedrigoni was nothing if not ambitious: To make the process of selecting a paper or exploring their myriad applications as much fun as a native app whilst keeping the visitor connected to the wealth of information outside the walled gardens of app-land.

Using the browser and the customary Thomas Manss & Company responsive design to deliver the contents has the added advantage that the site can be viewed on any device from smartphone to tablet and from netbook to a desktop computer's 27" screen – no app store or download required.