pitsos / brand ACTIVATION
INFLUENCER MARKETING AWARDS 2019 / GOLD
ERMIS DIGITAL AWARDS / INTEGRATED MULTI-PLATFORM CAMPAIGN / Finalist
The idea
Homecooked meals are love, they're reminiscent of hearth and family. In a word, Pitsos.
Aiming to increase audience engagement and establish Pitsos as a signature brand, we’ve set in motion an activation that strikes a chord with Greeks everywhere, and communicates our values. The homemade meal in a lunchbox passed down from generation to generation and from mothers to their children, have a starring role in some of our fondest memories: the first day of school, road trips with the family, even late nights at the office. So, we hope to evoke these feelings of legacy and normalcy with an activation titled “Pass the container” (#steiletaperaki) that allows you to send a homecooked meal to someone you love, reminding Greeks aged 25-45 that caring for each other can take many shapes and forms.
the case study
Art Director: Yiota Katsioli
