Herradura Legend
Motion / Commercial
We collaborated closely with GREY Canada from the early creative stages to design and direct this launch film for Herradura's new tequila - Legend. For this project we set out to combine the luxurious feel of a perfume commercial with the surreal abstract nature of a title sequence.
Through delicate macro shots of textural morphs and transitions we drew a connection between the charred oak barrel and the luxurious glass Herradura bottle. Each shot is powerful yet graceful in motion to further embody the sophisticated ultra-premium tonality of the Herradura brand.
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Credits
Design & Direction
Panoply
Client
Herradura
Herradura
Agency
GREY Canada
GREY Canada
Audio
Human Robot Soul
