This project was a multi-media communication effort that sought to promote the #IMatter Campaign's website launch. We launched the site on 21st September 2020, in line with World Peace Day. 

Why? The #IMatter Campaign works to make sure that women, girls, LGBTQ+ and gender non-conforming people are protected, participating and supported in leadership and decision-making, during and after a crisis. World Peace Day is a 24 Hour international cease-fire devoted to strengthening the ideals of peace. 

On this day, even if it was for a moment, we imagined what a wonderful place the world would be without strife, especially for the people it affects most...

The animated teaser video for the launch 

These are general use posters that we used across the campaign. As you can see, collage as an art-form and the power of women and nature were the main motifs.

These were special posters used for phone screen advertising as well as downloadables for screen-savers.

The posters were further re-purposed for different social media platforms where needed. These were used on Instagram, for example.

Thanks for watching!