To support canadian athletes, users would run a few kilometers and then go to the microsite to add their distance. The distances of all runners where culmulated to achieve a total distance equivalent to running from coast to coast in Canada.

 

By doing so, RONA engaged in planting a three per kilometer runned. They well exeeded their objectives of running coast to coast.

 

Art direction and design : Élisabeth Dumont-Mackay