G Adventures required a new travel brochure design and layout to display a new luxury tour in Croatia to appeal to a high-end traveler. Considering there are many beautiful trips around the surrounding area, the challenge was to illustrate how the trip would feel to the potential customer. The brochure immerses the customer in the trip’s experiences and the atmosphere of each location. Every aspect of the trip is detailed, along with information, preparation lists, and much more. Taking inspiration from Croatia and the surrounding areas in the Balkan culture, the solution was a very playful layout with gorgeous images of the landscape and journey. Icons were carefully designed to guide the viewer across all the location stops throughout the trip.