Explorers Early Learning brandmark refresh - hero version
A flexible logo system to allow for different signage applications – extreme landscape brandmark version
Brandmark refresh – before and after
Improved colour palette with revised specifications for Pantone, CMYK, RGB as well as vinyl and paint specs + neutral dark backdrop additions and a light natural materality
Icons, leaf device & patterns tieing into the brand leaf. The leaf was used as the profile pic for socials too.
New flora and fauna illustrations to name rooms in the centres. Creative direction: Pauline Mosley, Illustration: Lynley McDonald
Brand guidelines – Photography look and feel
Brand guidelines – creating the look and feel with the playful leaf
Signage guidelines – External signage examples using the hero leaf brandmark
Brighton East – hero leaf signage – a 4.5 metre 3D length structure which needed a crane to be lifted into place! All signage build and installs Anchor Signs Australia
Brighton East – ground level leaf signage
Surrey Hills – hero leaf signage
Preston, Williams Landing, Point Cook – extreme landscape brandmark version signage
Brighton East, Armadale, Point Cook – temporary signage examples
Unifying the Explorers visual identity and creating stand out in the crowded marketplace of Early Learning Centres.
During the initial stages o Read More