Assignment & Business Challenge: Reshape the definition of in-depth news coverage by positiong and transforming the Econmist's brand expereince.
Customer Truth: My news topics are my social capital
Competitive Truth: People Expect To Expereince The News - Not Just Read it
Brand Truth: The Economist Enables Progress with Intellgence
Idea: Advance Your Social IQ
A fluid social news expereince that enables progress with Intellgence. The transformation Economist.com, Events interfaces and introduction of a smart television application brings to life a topic-driven experience that encourages in-depth learning, debate and conversation around news topics. Each imteraction was designed to help readers progress with indepth intellgence.
The Economists Events Interface
Smart TV Appllication
