Client: MiQ
How COVID-19 changed the consumer
A series of global insight reports investigating how the pandemic has affected consumer behaviour and how this impacts digital marketing.
COVID-19 has radically changed the lifestyles of consumers around the globe. For many people, there will be permanent changes to how they live, how they eat, and what they buy. Adopting a pet, learning how to cook, building a home gym – these are lifestyle shifts that will have consequences far past the pandemic.
For advertisers, success in 2021 and beyond means understanding these changes and adapting to the new ways these consumers think and act.
