To promote Sempers line of gluten-free breads, we created a interactive web campaign inviting consumers to use their creativity to come up with a snack worthy of champions. The challenge was to come up with the most ingenious, delicious, creative sandwich using a Semper bread, photograph it, and upload it to the site along with a description. Users could then vote on their favorites, with prizes being given out the top 10. The grand winner received a trip for two to the capital of bread – Paris!

The campaign was well received in the coeliac community and we received a ton of fun contributions.

 

Art direction/design: Sebastian Troedson
Client: Semper • Agency: Bror Rudi Creative • Development: You, us and them • Photography: Joel Wåreus
Creative director: Lisa Lindgren • Project manager: Kalle Bohr • Production manager: Jonas Fläckerud