A series of period-style illustrations integrating the fun of scratch-off tickets into classic depictions of holiday celebrations for a campaign with the tagline "Celebrate... like they have for generations." Client needed art that looked antique, reminiscent of engravings from the 19th or early 20th century, to evoke the traditional roots of each holiday.

 

Client: Colorado State Lottery
Design Firm: Cactus, Denver

Art Direction: Allie Edwards

 

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