Brief: To promote Lotte Pie product as a children’s best friend.
Idea: Children save their most beloved Lotte Pies in piggy banks. To share the love, elementary students break their piggy banks and give their Lotte Pie treasures to unfortunate children on the Sharing Day.
Idea: Children save their most beloved Lotte Pies in piggy banks. To share the love, elementary students break their piggy banks and give their Lotte Pie treasures to unfortunate children on the Sharing Day.
