MLSE Live Email Rebrand
Studio: Conversion Digital
Project Manager: Mark Delost
Art Director: Stefan Sarmiento
Designer: Yue Yin
In addition to sports, Maple Leaf Sports & Entertainment also stages live events. Our task was to launch MLSE Live's email platform. The main focus was a weekly newsletter, supplemented by automated pre-show and post-show communications.
For the weekly insider newsletter, we found there were so many venues that readers wouldn't be able to easily scan where shows were. To address this, we developed a colour system for each venue. Using the main brand colour as the venue box and creating blocks for each show made it easy for the customer to quickly see who was playing that week and where.
With COVID-19 affecting live performances, MLSE pivoted to an online presence with live streaming artists. We launched "Live From Home" featuring three artists performing that week. We used the main colour from the artist's profile picture and created a main hero with two supporting artists below.
