The home page of the website uses clown noses as the navigation to tie in with the print collateral. The images used are apart of a larger campaign #GetYourClownOn. The mobile version of the website allows people to take a selfie and put a clown nose on a photo. They can then share the photo via social media with the accompanying hashtag. The home page is populated from those images and changes as more people upload more photographs.
When you click on the #GetYourClownOn button it takes you to the photo taking app where you can take a new photo or upload an old one to put a clown nose of your choosing on and share it to the gallery.
Facebook and Twitter banners look the same as the home page of the website. The banners won't be updated as frequently as the website but can be occasionally changed to incorporate new photos that have been submitted.
