RJ Supply Indentity
Logo, Business Card, Catalogue Cover
Logo, Business Card, Catalogue Cover
OPPORTUNITY
I was asked to design a logo and business card for RJ Supply. They needed a brand identity that would appear throughout their catalogues and flyers.
SOLUTION
The development of this solution began with understanding the company’s purpose. They are a supplier of construction products. The word supply can be referred to as “filling up” and “stocking up”. I took this idea and made the products stack up and multiply. They repeat in squares on the business card to reflect the square logo.
They supply construction companies on the job site. The bright orange draws attention, just like a construction company’s colors make one turn and look. RJ Supply wanted a logo that would be recognizable and simple.
I was asked to design a logo and business card for RJ Supply. They needed a brand identity that would appear throughout their catalogues and flyers.
SOLUTION
The development of this solution began with understanding the company’s purpose. They are a supplier of construction products. The word supply can be referred to as “filling up” and “stocking up”. I took this idea and made the products stack up and multiply. They repeat in squares on the business card to reflect the square logo.
They supply construction companies on the job site. The bright orange draws attention, just like a construction company’s colors make one turn and look. RJ Supply wanted a logo that would be recognizable and simple.
