Genesis CBD is a range of CBD-based sports oils and ointments designed for athletes and gym enthusiasts to assist in the recovery of sports injuries. Genesis CBD is based in Freiburg im Breisgau and while currently in the start up phase, they plan to expand across Germany.
The client wanted the Genesis CBD range to stand strongly against other sports ointments and to move away from the ‘hippy’ stereotype of CBD products. This has been achieved through the use of heavy typography, using imagery that focused primarily on athletes and the heavy use of the colour black throughout the corporate branding.
