voice, campaign, film
lost
Care Visions is an independent foster care provider who wanted to shake off the stigma. They wanted a campaign that would recognise the courage and extraordinary lives of the children and their carers. Without minimising the challenges they all face, this was a vote for positive change.
found
Working alongside our old friends Brand Insiders, we explored a number of creative concepts and settled with a route that would give voice to those we were speaking for. Poetry and verse allowed us to tap into the emotional resonance of the campaign whilst capturing the everyday realities of fostering, from all perspectives. They also made for sweet scripts.
sample
To the shoe tie teacher and the one that said, ‘help me reach her’. To the night-terror tamer, who wouldn’t blame her or the head stroking soother who wouldn’t move a muscle till dawn. To the wide-hearted excusers who don’t hold a grudge, the ones that sit back, the ones that won’t judge. To the patient embrace that has to wait till they’re ready. And the strong stable arms that hold them up and keep them steady. To the space that you give and the love that you share. To the people like you, to the brave and the rare.
