Equal Parts Studio's profilePeter Ha's profileRhodi Iliadou's profile+1

Ordinary Digital Identity

Multiple Owners
•
Illustration of a person texting with a burger in front of them

Ordinary Digital Identity

We designed a clean yet approachable digital brand identity for Ordinary, a venture capital holding company investing in life-enriching technology. The concept for the supporting graphics was to represent ordinary everyday moments. A very lean landing page was created to simply represent the VC’s mission, breaking the mold for similar holding companies.



Wordmark for Ordinary
approachable brand identity digital Icon ILLUSTRATION Interaction design Investment landing page venture capital wordmark
Black and white Ordinary wordmark in a box
Simple icon set for Ordinary's supporting graphics
Orange icon for Ordinary supporting graphics
Donut icon for Ordinary supporting graphics
Globe icon for Ordinary supporting graphics
approachable brand identity digital Icon ILLUSTRATION Interaction design Investment landing page venture capital wordmark
UI icons for Ordinary landing page
Custom cursors for Ordinary landing page
Illustration of a sweater with price tag
Illustration of a donut, coffee, notebook on a table
Illustration of people swimming in a pool with lifesaver and pool mattress
Illustration of chef preparing and cutting sushi
Illustration of tennis ball, racket, and water bottle on the tennis court
Loading animation and information overlay for Ordinary landing page
An interactive landing page where you can pan around endlessly to discover illustrations
Mobile interactive landing page where you can pan around endlessly to discover illustrations
Ordinary LinkedIn profile showcasing an illustration of record player
Ordinary LinkedIn profile showcasing an illustration of a diner patron checking their text message
Ordinary LinkedIn profile showcasing an illustration of a fruit bowl on a counter
Ordinary Digital Identity
Published:
Equal Parts Studio's profilePeter Ha's profileRhodi Iliadou's profile+1
Multiple Owners

Owners

Equal Parts Studio's profile
Toronto, Ontario, Canada
Peter Ha's profile
Toronto, Ontario, Canada
Rhodi Iliadou's profile
Toronto, Ontario, Canada

Project Made For

user's profile
Equal Parts Studio

Ordinary Digital Identity

We designed a clean yet approachable digital brand identity for Ordinary, a venture capital holding company investing in life-enriching technolog Read More

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