Brand USA’s charge is to inspire and promote the U.S. as a compelling destination for international travelers. To that end, we conceived, designed and built the Brand USA interactive travel exhibit, creating a larger-than-life presence at International Pow Wow 2013.
In particular, my charge was the design and development of an interactive site for four 42" touch screens and myriad iPads – in 3.5 weeks. Visit the site. Best viewed on an iPad.
A sliding home screen rotates between Brand USA's core messaging.
Brand USA documents are easily viewable and readable, allowing the organization to offer lots of information without reinventing already produced pieces.
The site features over 20 videos.
An interactive map allows users to access listings of events in international locations tos ee where Brand USA is spreading the word.
Brand USA's multiple and multilingual Twitter feeds are featured, as well as the Tumblr page, Facebook, and the YouTube channel.
Tabs at the top allow access to the consumer-facing site, DiscoverAmerica.com and it's interactive "Trip Tuner."
A relaxed, technologically connected setting cultivated guest gatherings and engagement. - See more at: http://www.novakbirch.com/blog/new-work/putting-the-wow-in-international-pow-wow-2013
