This logo was designed for an on-call taxi cab service located in Watertown, NY. The customer came in with a logo they had been using for quite a while and the years had not been kind to it. They asked me to give their look an update, which would also include the lettering of a few vehicles.

 

     This logo and vehicle lettering design were never actually produced as the company went out of business during the design process due to tough times. I decided to finish the design and use it as portfolio piece.