Philly Cream Cheese came to 360i withthe request to create an interactive, social-based campaign to announce a new line of customer designed flavors. With the idea of pairing flavor profiles in unique and delicious ways, the agency looked to the world of generative art and Pinterest. The site gave visitors the ability to create kaleidoscopic patterns using ingredients pairings of their choice. After creating a personalized and unique piece of art, the user could then share the design to their Pinterest board and then have others vote on it through various social mechanisms. By the end of the campaign, the top choice would eventually be added as a specialty flavor of Philly Cream Cheese.
