Coachella Valley Music and Arts Festival
Branding
We are drawn to experiences that provide multi-sensory stimulation and exhilaration, and it’s a truth that plays into every facet of our lives. These moments of significance whether its tasting something new, hearing a new song, or meeting a new friend define one of the most successful music and arts festivals in America.
The Coachella Valley Music and Arts Festival is an annual festival held at the Empire Polo Club in Indio, California. As a growing enterprise with increasing yearly attendance and revenue, a identity that celebrates place as well as people is needed. The goal of the rebrand is to refresh and modernize a 20+ year festival by looking at people’s memories at the festival and the means they remember those experiences through their senses.
The Coachella Valley Music and Arts Festival is an annual festival held at the Empire Polo Club in Indio, California. As a growing enterprise with increasing yearly attendance and revenue, a identity that celebrates place as well as people is needed. The goal of the rebrand is to refresh and modernize a 20+ year festival by looking at people’s memories at the festival and the means they remember those experiences through their senses.
ENTER THE OASIS, EXPERIENCE THE BEAUTY
