Print and Digital Campaign.
TARGET AUDIENCE: Man and women 25-45 who like to be in the know about what is going on locally and around the world.
INSIGHT: People who don’t like to read the news are often afraid of not understanding it.
Three different print ads placed togheter as a spread and insert. The insert will consist of stickers of the red dots in order for the consumer to interact with the ad and place the dots wherever he/she wants.
The interactive map serves as a live platform in which the viewer can discover what is going on exclusively by TIME's magazine photojournalists. The viewer can click around the map, read specific articles, discover amazing photography and vote for their favorite images. The map is in constant update since TIME photojournalist are uploading content live.
Let's say for example, the viewer is interested in what's happening in China...
The viewer can find an article he/she is interested and read/share/comment on what just happened. There is also the option to subscribe in order to give the consumer full and complete access to unlimited articles and 24/7 news updates.
When you share a photograph or article on your facebook this is how it will appear on the newsfeed. Your friends can click on the comment and immediately they will be re-directed to the microsite.
Banner Ad
