This business to consumer social campaign used bright colours to attract the target audience across multiple social channels. I used simple city outline illustrations mixed with images of vehicles that I edited in Photoshop. We found that particular headlines such as "Affordable Cars for Sale" were getting a higher CTR via our AB Split testing.
This video was part of a Snapchat story sequence, the audience could watch the short 5second video or else tap to skip to the next video step. I chose to use limited text and keep the animation simple so that it was easy to understand in a short space of time.
