Shouldn’t mobile liberate us? Then why did we remove the phone cord just to replace it contract restrictions that totally limit us? This insight lead us to creating a new brand platform that let customers know they could communicate as much as they want with the ‘true mobile freedom’ of Wind’s unlimited plans. And when it came to executing this creative idea, humanity was top of mind – because mobile’s today are far beyond a piece of technology; they're an extension of who we are.