CLIENT
Bonabag designs and produces "pure artisan" genuine leather bags.
"Every journey begins with a touch of passion. Bonabag’s passion is all about authenticity and uniqueness; by creating smartly designed, carefully crafted, timeless leather pieces. We keep this pure artisan legacy with the word “bona” which represents “good, genuine, fortunate.” We believe that fortune favors the brave. And Bonabag is proud to witness your journey, in every single story."
INSPIRATION
I was inspired by the Japanese philosophy of "wabi-sabi" that focuses on the beauty of authenticity and imperfection. It's about accepting the fact that nothing is finished or perfect and nothing lasts. The forms I used were inspired by nature.
SOLUTION
I designed an imperfect "O" shape and used it in the logo as a manifestation of this philosophy.
