WT Inspiration Mark - Brand Idents
Design process
With the relaunch of our brand in early 2020, we created a set of 3D idents based on our brand values of In it Together, Creative Bravery and Listening. The brief, create 3 distinctive 'Inspiration Marks' that are playful abstract animations which can be easily repurpose across multiple Wunderman Thompson coms.
Early conceptual form and test animations
Initial look and feel concept form and animation for 'In it together'
WT Color palette
Colourways exploration
Components for 'Creative Bravery'
Look and feel concept exploration for 'Listening'
Components for 'Listening'
Designer, 3D Modeling & Animations - Bryan Riddle
Art Direction - Tyler Hendy
Design Lead - Matt Jacob
Head of Design - Lisa Campana
