How to break up? How to live more? How not to kill difficult co-workers?
We all have burning questions in life.
So, to invite Singaporeans to read more than one book per year, we showed them how what we read always comes in handy to answer our everyday problems. And since this is a serious matter, we made fun of it to subvert the tedious tone these government campaigns often have.
Some social media love:
Then, we used Google.SG data to find out Singaporeans’ most common questions.
And we chose the funniest ones to be answered by trendy, bestseller books.
Credits
Agency: Ogilvy / Geometry Singapore
Client: National Reading Movement
Product: 2020 Campaign
ECD: Jorge Thauby
ACD / Writer: Julián Gutiérrez
ACD / AD: Andrés López
Agency: Ogilvy / Geometry Singapore
Client: National Reading Movement
Product: 2020 Campaign
ECD: Jorge Thauby
ACD / Writer: Julián Gutiérrez
ACD / AD: Andrés López
Planning: Frederick Tong
Production Company / Director: Rolla / Jake Nam
