TANGS Chinese New Year 2020
The overall theme of the campaign is inspired by the lighted signboards around the world. With a distinctive look and feel that produces picturesque moments, these signage also evoke a festive and lively mood in cities all over the world from Las Vegas to Tokyo and Shanghai.
Creative Directors: Tracia Tan and Jane Ong
Illustrations: Tracia Tan and Jane Ong
Photography: Studio Oooze
