Ivan Chai (tea made of fireweed) is a very useful and undeservedly forgotten product that is experiencing its revival.  

We have created a logo and packaging design for the Ivan Chai line under the IVAN SILA brand. The result of the project was a distinctand modern image for a traditional product. The packaging design is created in eco style and minimalism. The large product name helps the buyer quickly select the category, and the distribution of positions by color creates easy navigation within the product line. The developed packaging design distinguishes the brand among similar brands in the USA.