Project overview
The Raw Passion marketing campaign was created to promote enrolment at Aveda Institutes across North America through a series of print and social media assets to engage their target demographic. The recruitment card was distributed within the existing Aveda Institute and Salon networks to engage with their social and professional networks to promote recruitment by offering an incentive program. Additional print ads and social media assets were circulated to target a more general audience. The campaign has a simple and natural aesthetic, reinforcing brand recognition.
