A series of brochures created for the Glidden brand, specifically for use in Walmart stores.

Color selection is often overwhelming for consumers. There are so many colors and when staring at a color display, they all start to blend together. By including only our best colors, the process of selecting the perfect shade is simplified. Throughout these brochures, PPG's color experts give simple tips on how to pair trim/accent colors and easily style your room. The clean, inviting graphic style and encouraging tone of the brochures fits perfectly within Glidden's brand essence.