Scandia Development
Scandia Development specializes in quarterly development. Handwriting is based on proximity to nature. Reserved architecture, natural colors and natural materials make quarters enjoyable for life. The company's goal is to form a new standard of comfortable housing. This helps a special approach to architecture, the organization of the courtyard space and functions in the apartment.
Challenge:
Develop from scratch the corporate identity of the developer, based on the preferences in the Scandinavian, minimalist style. Simple shapes and deep content, attention to detail, only pure colors.
Develop from scratch the corporate identity of the developer, based on the preferences in the Scandinavian, minimalist style. Simple shapes and deep content, attention to detail, only pure colors.
The solution:
There was a lot of work, based on a study of the market of developments. There was no name, there was no positioning, elements, colors. It was entrusted to develop a brand from scratch. There was only one preference - the Scandinian style. Now the fun begins. Development of the whole story and the consistent development of the mark, and then the corporate identity. If to describe briefly, then double semantics is laid in the sign. One is more superficial, and the second is deep semantics based on Norse mythology.
There was a lot of work, based on a study of the market of developments. There was no name, there was no positioning, elements, colors. It was entrusted to develop a brand from scratch. There was only one preference - the Scandinian style. Now the fun begins. Development of the whole story and the consistent development of the mark, and then the corporate identity. If to describe briefly, then double semantics is laid in the sign. One is more superficial, and the second is deep semantics based on Norse mythology.
Logo anatomy —
Arrow = River
Skadi - in Scandinavian mythology, a frosty giantess, patroness of hunting. Her attributes are bows and skis. A bow and arrow is a metaphor for the taming of nature. The tree is a conduit between nature and man in many ways.
Skadi - in Scandinavian mythology, a frosty giantess, patroness of hunting. Her attributes are bows and skis. A bow and arrow is a metaphor for the taming of nature. The tree is a conduit between nature and man in many ways.
Tree = Coast
It is the basis and source of life and a link with everything around. Yggdrasil - the world tree in the German-Scandinavian mythology - a huge yew tree, in the form of which the Scandinavians imagined the universe.
It is the basis and source of life and a link with everything around. Yggdrasil - the world tree in the German-Scandinavian mythology - a huge yew tree, in the form of which the Scandinavians imagined the universe.
Protection = Sun
īwar is the thirteenth rune of the Germanic alphabet. The name of the runes means protection. This rune is associated with a bow and arrow, which was created from the yew tree. Thus, it is associated with hunting, and this occupation has always been the lot of brave souls.
īwar is the thirteenth rune of the Germanic alphabet. The name of the runes means protection. This rune is associated with a bow and arrow, which was created from the yew tree. Thus, it is associated with hunting, and this occupation has always been the lot of brave souls.
