FRITOS DIPS REDESIGN
Frito Lay- Packaging Designer
Redesigned current Fritos Bean and Cheddar Dips packaging to improve consumer perception and favorability for this classic item.
We were tasked to provide designs that would enhance shelf-impact, communicate bean dip with Fritos Corn chips as a "perfect pairing", and improve appetite appeal through the use of ingredient cues and claims. We leveraged the use of color to differentiate flavors, communicate the personality of the Fritos brand, and increase appetite appeal.
