Reflejo de una Vida Desechable
Reflection of a disposable living
Reflection of a disposable living
Client:Keto Foundation.
The concept for this campaign was inspired in the environment where the problem occurs. The main goal was to raise awareness about the consequences of human solid waste in the oceans, and its threat on sea life. This is a massive advertising campaign created following a very interesting process: first rubbish was collected from different beaches along the country, with these rubbish sculptures of sea animals were formed and then pictures were taken for creating the advertising. All of the materials used in the production come from the sea.
Project: Conceptualisation, sculptures, photography, print advertising, microsite.
This project won the National Graphic Design Price 2010.
The concept for this campaign was inspired in the environment where the problem occurs. The main goal was to raise awareness about the consequences of human solid waste in the oceans, and its threat on sea life. This is a massive advertising campaign created following a very interesting process: first rubbish was collected from different beaches along the country, with these rubbish sculptures of sea animals were formed and then pictures were taken for creating the advertising. All of the materials used in the production come from the sea.
Project: Conceptualisation, sculptures, photography, print advertising, microsite.
This project won the National Graphic Design Price 2010.
