Fluffy, from first day to the last.
TV commercial for Panrico's no crust bun.
⌦ Back-translation:
"Today... Tomorrow... Next week... Fluffy, from first to the last day, a guarantee only Panrico can provide. Made in Portugal and for the portuguese taste. Panrico, fluffy until the last slice."
☛ Storyboard: Fluffy (2nd version)
Credits:
Client Panrico
Product Panrico's No Crust Bun
Agency Leo Burnett Lisbon
Creative Direction Luciana Cani
Copywriting Pedro Ribeiro / Steve Colmar
Client Panrico
Product Panrico's No Crust Bun
Agency Leo Burnett Lisbon
Creative Direction Luciana Cani
Copywriting Pedro Ribeiro / Steve Colmar
Art Direction Leonardo Pinheiro
Accounting Rudolfo Gonsalves / Teresa Ferreira
Agency Production Direction Cristina Almeida
Production Slow Studio
Agency Production Direction Cristina Almeida
Production Slow Studio
