To engage Cath Kidston's newsletter subscribers and increase click-throughs to their site, we mapped out a new creative direction for their 2013 newsletter campaign. By providing the brand with a large suite of suggested layouts and a toolkit of graphic elements we were able to demonstrate how colour and energy could be injected into their designs, while taking in to consideration the brand guidelines, and the requirements of the coder. In addition, we supplied a full range of wireframes to help structure all future email communication and ensure brand consistency. 

 

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Produced in collaboration with: Cat Howard
Apr 13