ACQUA DI GAETA
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Is an Italian brand operating in the field of fragrances and perfumes.
Through its Brand Equity it aims at the culture and enhancement
of one of the symbolic places of the Ulysses Riviera,
a destination for international tourism and the cradle of various peoples
and cultures whose source of livelihood was the sea,
The sea and trade through it, which is why its name
stands out among the maritime republics of the 11th century, Gaeta.
The client's requirement consisted in the development of 2 campaigns,
mainly for use on social media, which could be declined on web banners.
The aim was to communicate the Equity of the brand
literally immersed in a Christmas context.
1
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The first campaign aims at enhancing the Parfume product.
The second in the promotion of a Christmas bundle containing all the brand's products
at an advantageous price, for a limited period.
I chose to approach the first one through a still life advertising the Parfume product,
where elements such as lights acted as a visual reference to the illuminations,
which for years have been the symbol of the city during the Christmas period,
and a reference to the occasion through the use of a red satin ribbon.
2
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The second phase involved the sea, the symbol of Gaeta, with a reference to the occasion through
the satin ribbon floating among the products, in line with the previous campaign.
The technical difficulties of the project were revealed during the compositing,
where the ribbon, a common element, had to pass from one post to another,
maintaining dynamism and chromatic coherence, but also keeping the same technique,
care and research of the details for every single product contained in the post was not a common undertaking.
The communication strategy also involved the declination of the message for Stories.
The methodology of approach involved, after the analysis, research and ideation phase,
the production of roughs and layouts.
Able to guide me in the photographic shots, the structure of a balanced grid,
the post production of the products and the compositing in an overall vision from the common context.
Enjoy your vision.
