VOLKSWAGEN BEETLE
I love my Beetle
I love my Beetle
date: October 2010
agency: Seisgrados
creative team: Daniel Calabuig, Jordi Luque and Raúl Gª Uclés
description:
With the arrival of a new VW Beetle in 2011, Volkswagen needed to prepare the ground for this new release trying to recapture the spirit that led the legendary Beetle to be more than just a car. For this we proposed a campaign consisting of a collection of stories by the users who have had contact with the brand (well being owners or through any other experience).
Phase 1: In the first phase we tried to collect all these people stories around the VW Beetle (former owners, members of clubs Beetle, etc...).
Phase 2: In a second phase, would be held a professional film contest where the visual arts had to choose one of these stories and bring it to audiovisual format. After this, the videos would be submitted to the online user votes and the most voted would win an incredible new VW Beetle 2011 edition.
Pieces with history: All these stories, both in text and audio-visual content were ideal for sharing online form by the user mark. This campaign not only get regain the VW lost spirit with the latest editions of Beetle, but generate a great brand asset might even be led to other media such as books, dvds, comics, etc, and be delivered in a "Welcome Pack "with the purchase of new 2011 VW Beetle.
