Glow Fuel product line
Supreme RC Car Racing Fuel
Supreme RC Car Racing Fuel
Glow is a brand from Jonker BV that also produces Tornado Fuel. Where Tornado is the premium brand, Glow should be a price fighter. Therefor we descided with the client to go for plastic cans.
Since the Tornado product line has very explicit graphical elements, Glow should also keep a mainly graphic style. I didn't want to use any photos or other images, since they're very often used in the business and imho they are overused. So I descided to keep it typographical and clean.
The logotype is very strong and explicit. It should have three different number combinations, indicating the nitro percentage in the oil.
The diagonal lines make the labels dynamic and give it speed. This makes a clear statement that Glow is THE oil you need to buy if you want to win.
Enjoy, and please let me know what you think! Or read more on our website.
Since the Tornado product line has very explicit graphical elements, Glow should also keep a mainly graphic style. I didn't want to use any photos or other images, since they're very often used in the business and imho they are overused. So I descided to keep it typographical and clean.
The logotype is very strong and explicit. It should have three different number combinations, indicating the nitro percentage in the oil.
The diagonal lines make the labels dynamic and give it speed. This makes a clear statement that Glow is THE oil you need to buy if you want to win.
Enjoy, and please let me know what you think! Or read more on our website.
