Reveal the Invisible.
OPPORTUNITY
I had the opportunity to rebrand a company of my choice. I chose an imaging company whose products vary from thermal imaging cameras to night vision cameras.
SOLUTION
The name, Intellitec, was chosen to reference the products that this imaging company creates. Intellitec makes cameras of all sorts that are used by military forces. Their job is to make intelligence transfer through their technology. The name, Intellitec, derived from Intelli- referring to intelligence, and -tec referring to the technology.
I had the opportunity to rebrand a company of my choice. I chose an imaging company whose products vary from thermal imaging cameras to night vision cameras.
SOLUTION
The name, Intellitec, was chosen to reference the products that this imaging company creates. Intellitec makes cameras of all sorts that are used by military forces. Their job is to make intelligence transfer through their technology. The name, Intellitec, derived from Intelli- referring to intelligence, and -tec referring to the technology.
As intelligence is transferred through the cameras, the unknown or invisible by the human eye is revealed. For example, a night vision camera would reveal what the human could not see otherwise. Intellitec’s tag line is “Reveal the Invisible.” Reveal the information through their camera products.
There are three fields of focus for their sales: land, sea and air. I separated them by color, making the logo a grey to accompany and unify the brand. The shape of the logo came from the shape of things found in the environment of these three categories: fins form sea animals, airplane wings and the forward motion of vehicles on land.
