Equilateral Studio is a niche branding agency that provides creative services solely to the ever-growing health and wellness industry. We align not only with the needs of your business, but also with the mindset of your customers. We know your target audience well, and more importantly, how to make them fall in-love with your brand.
We are one of very few branding agencies dedicated to serving the health and wellness industry. We help wellness businesses differentiate their brands through the power of strategic thinking and design.
Challenge : Identify’s the brand purpose, position, differentiate the brand from the market, and establishing austere and creative outlook.
Outcome : We have developed a brand and identity system that approaches an austere outlook with a creative system that allows us to explore a more flexible pathway to our content creation
Creating the Strategy
We are dedicated to creating, and developing good brands. Our services include innovative strategy, and design solutions that focus on growth, and positive change. We help guide health & wellness businesses to define their goals, find their purpose, identity their customers, and stand out near competitors. We are encouraging, and provide an inspiring, empowering experience. We use a holistic approach that allows our clients to connect with every element of their brand. We are respectful, innovative, and trustworthy creators who like to excite our clients through our entire engagement.
Getting to Know the Costumer
Our clients are looking for new ways to communicate with their customers. They want to deliver messages that represent their beliefs, and core values, but would like to stand out while doing it. Our clients need help stepping outside of the box and viewing their brand from the customer’s point of view. They need a strategy, messaging system, and a brand identity that works hand in hand to communicate.
Defining the Brand
Our Mission is to establish a strong strategy that both serves the need as a creative agency but also a corporate company, and the fundamental goal is that the branding has to achieve the essential part of our studio which is an approach to holistic branding.
We use the evolution theory to describe our history. We evolved over time from delivering on-demand graphic design services, to a group of creative thinkers dedicated to adding innovative change in the health, and wellness industries. We’ve always had a love for healthy living, and beauty. So we found a way that would combine our love for healthy lifestyles, and beauty, with design.
Branding and Identity
Our Mission is to establish a strong strategy that both serves the need as a creative agency but also a corporate company, and the fundamental goal is that the branding has to achieve the essential part of our studio which is an approach to holistic branding.
We use the evolution theory to describe our history. We evolved over time from delivering on-demand graphic design services, to a group of creative thinkers dedicated to adding innovative change in the health, and wellness industries. We’ve always had a love for healthy living, and beauty. So we found a way that would combine our love for healthy lifestyles, and beauty, with design.
Our Logo
The Equilateral Triangle tells the story of 360 angles joining to form an equilateral triangle. This concept is a visual analogy of our holistic philosophy and branding approach. All angles are parts of a whole that work together to create the triangle. When all angles are joined and the equilateral triangle is formed it is considered to be strength.
We believe that a strong brand has a strong brand strategy, unique brand elements, and memorable brand experiences. Each angle is represents the strategy, elements and experience of a brand. Ultimately when these factors join together, it is strong.
Our Philosophy
We live by that statement, we approach everything we do holistically. Our triangle represents that, our client is our biggest priority. Every single project we undertake, we connect the dot between our client’s customer, objective and brand making it an accomplished Equilateral’s triangle. To that very reason, Equilateral’s triangle becomes a very important logo mark to our brand because it carries out our foundation and philosophy.
Our Colour Palette
We designed an entire identity system to ensure that our touch points reflected the brand. This included the logo, introducing a new colour palette, a new typeface, and anime-inspired design elements. This created a more cohesive experience and atmosphere for both the physical event and its digital extensions.
Our Typography
Lies in its name, Vision as a primary typeface symbolises and embodies Equilateral Studio. Vision as typography connotes modernity and it gives Equilateral Studio a unique charisma.
To accompany Vision, Amurg as a typeface provides a good character to balance the palette of our typeface. Vision and Amurg gives Equilateral Studio a stand point on his own in terms of look and feel.
Our Pattern System
Our pattern and illustration are heavily inspired by our logo and the way our EQ triangle interacts with our logotype, we have evolved our pattern from merely a visual company into an extensive pattern system that allows us to communicate through specific symbol to convey a specific phase within our creative agency’s phase. Our pattern, however, may be used interchangeably to create a content.
Our Texture
Our texture design are heavily inspired by our EQ triangle and creating a repetitive pattern and blend with a background creating a perfect texture design for our visual identity.
Our Photography Style
Just like Vision embodies our view for the future, we also want our photography style to embody that. Our photography style is full with clean air, brightness and organic. We want to connote a healthy and fresh mood into the imagery we put out to the world.
Our photography style can be used for our marketing assets, work portfolio and social media. It is important to keep the mood imagery consistent as it tells important story about our brand.
Implementation
We created a compelling touch points for our branding, within our administration system into our website and social media where we are consistent within our colour, pattern system and typography bringing a holistic approach into our branding identity.
We are...
Equilateral Studio; A Creative Branding Agency For Businesses In The Wellness Industry. We are one of very few branding agencies dedicated to serving the health and wellness industry. We help wellness businesses differentiate their brands through the power of strategic thinking and design.
Get in touch : hello@equilateralstudio.com
